Our Actions Are Grounded in Law.
We follow robust legal frameworks to protect brands and enforce compliance in online marketplaces.
Removing Unauthorized Sellers
Protecting your brand against unauthorized eCommerce sellers requires understanding and leveraging various legal frameworks. Below are the key legal tools and strategies available to combat unauthorized selling:
Intellectual Property Protection
Trademark and copyright laws provide strong protection against unauthorized sellers who
misuse your brand assets or intellectual property. These frameworks help prevent:
- Unauthorized use of your brand name, logos, and trademarks
- Reproduction of copyrighted product images and descriptions
- Distribution of patented products without permission
The Lanham Act
This federal statute offers powerful protection against unfair competition and false
advertising. It enables action against sellers who:
- Misrepresent their relationship with your brand
- Create consumer confusion about product authenticity
- Harm your brand's reputation through unauthorized sales
Platform-Specific Enforcement
Major eCommerce platforms provide built-in tools to combat unauthorized sellers:
- Amazon Brand Registry for enhanced brand protection
- eBay's Verified Rights Owner (VeRO) Program
- Walmart's Brand Portal
- Direct marketplace reporting tools
Consumer Protection Laws
Federal and state consumer protection regulations help address:
- Sale of counterfeit or unsafe products
- Misrepresentation of product authenticity
- False warranty claims
- Deceptive business practices
Contractual and Distribution Agreements
Enforce your rights through:
- Authorized reseller agreements
- Minimum Advertised Price (MAP) policies
- Distribution channel controls
- Supply chain tracking
Digital Rights Protection
The Digital Millennium Copyright Act (DMCA) provides mechanisms for:
- Removing infringing product listings
- Taking down unauthorized product images
- Addressing copyright violations
- Protecting digital content
International Trade Laws
Combat unauthorized international sellers through:
- Gray market goods regulations
- Customs enforcement
- Anti-counterfeiting measures
- Cross-border trade compliance
Additional Enforcement Tools
Supplement your legal strategy with:
- Cease-and-desist notifications
- Platform terms of service enforcement
- Counterfeit reporting programs
- State-level unfair competition laws
Tortious Interference
- Protects against actions that intentionally disrupt contractual relationships or business expectations between a brand and its authorized sellers.
Need assistance with unauthorized sellers?
Contact our legal team for expert guidance on protecting your brand